Inspired by Women

From the very beginning, Jitka Rocnova's work has been built on precise tailoring and meticulous attention to cut. Every piece goes through a long, carefully considered process so that it works perfectly on a woman's body and supports the movement, comfort and confidence of the woman wearing it. The brand works exclusively with carefully selected natural materials and fabrics – wool, cotton and silk of the highest quality from Italian mills such as Loro Piana. This emphasis on material, construction and hand finishing is one of the key pillars of the brand. At the same time, the ready-to-wear collection offers clients an affordable alternative to made-to-measure.

Jitka Rocnova draws inspiration from strong, elegant and enterprising women who seek elegance, quality and comfort in everyday life – whether they are businesswomen building their personal style, or women who want to stay true to themselves and feel good in their private lives and in motherhood.

The brand's philosophy is founded on individuality and respect for the female body. The motto "ANY SIZE of clothes & body" isn't just a slogan – it's a natural part of the creative process.

Every cut is developed with attention to anatomy, proportion and comfort, whether it's a ready-to-wear collection or a made-to-measure piece.

The new ROJI studio showroom at Dusni 22 in Prague's Old Town serves as both a studio and a space for made-to-measure work, consultations, collection presentations, photoshoots and creative gatherings. The interior was designed with an emphasis on calm, detail and a natural atmosphere in which women feel comfortable and confident. ROJI studio is a place where clients come not only for clothing, but also for inspiration and a personal experience.

From the very beginning, Jitka Rocnova had the faith and the determination to do things differently, with love and respect for the tailoring craft. She found her inspiration in Hana Podolska, above all in the desire to learn tailoring the way it was done in the fashion salons of the First Czechoslovak Republic.

And because she is a perfectionist to the bone, their paths crossed again in time. After many failed attempts, she came across a dressmaker who had worked for Hana Podolska. So she now has the honour of learning from this remarkable woman, and of keeping the tailoring craft from fading away.